Welcome!

Welcome!
All of us at Baroni happily greet the season with open arms, and look forward to the changes it will bring. We continue to design jewelry with our heroes in mind; the moms, the yogis, the marathoners, the teachers, the artists, the surfers, the writers, the gardeners – celebrating the playful, the strong, and the beautiful people who wear our jewelry and shine – from the inside out.

Tuesday, August 17, 2010

Fear Not, Be inspired!

Last week Haley left our studio to visit one of our accounts.  It is a beautiful store, a home gallery with gorgeous gifts, creative way of displaying their goods, and a store that offers great inspiration for one seeking a piece of jewelry, art, or furniture.  They have been a customer of baroni’s for years.  However, just this year, they made a conscious decision to go for it with baroni and really elevate our presence in their store.

Together, we worked on a display plan, a trunk show, a fabulous window display and a gorgeous selection of jewelry.  It was a big decision for them.  It isn’t easy these days to commit to growth with an unstable economy and cautious customers.  Yet, these insightful store owners and gallery managers were smart and brave enough to realize that being fearful is the worst thing we can do.  Fear paralyzes us, makes us unsure and unclear.  The best thing we can do now is to be creative, commit to something.  Creativity inspires others.  We know the stores who are doing best are those that keep it changing, new merchandise, new displays, and new products.  It works. It elevates our moods and those around us.  When we feel good, we become clearer. 

Not surprisingly, Baroni sales in this store have significantly increased, and the employees and owners are all re-inspired.  They are all sporting layered pieces of baroni, stackable rings, bangles, necks in different lengths.  We applaud them and the many stores out there who continue to find new ways to inspire and be inspired, who have faced their fears and moved forward despite them.  There are glimmers of up swings and opportunity and though it may take a while, we will continue to focus on the good and manifest our inspirations.

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